Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers.Stacey Ackerman | Aug 21, 2019 at 11:59 am ET
Flexible contracts and a team-based strategy are key to creating an effective agile organization.Stacey Ackerman | Aug 7, 2019 at 2:41 pm ET
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"Stacey Ackerman | Jul 25, 2019 at 1:14 pm ET