Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
Ryan Phelan | Apr 4, 2019 at 10:42 am ETEven seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Ryan Phelan | Mar 12, 2019 at 8:00 am ETHere are three questions to ask yourself before you send your next campaign.
Ryan Phelan | Feb 5, 2019 at 8:00 am ETAnalyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in 2019.
Ryan Phelan | Jan 7, 2019 at 3:31 pm ETMarketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.
Ryan Phelan | Jan 2, 2019 at 8:04 am ETDiscover which companies are pushing the virtual envelope in the email marketing space.
Ryan Phelan | Nov 1, 2018 at 12:06 pm ETHere are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
Ryan Phelan | Oct 8, 2018 at 3:59 pm ETBeing successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval.
Ryan Phelan | Sep 7, 2018 at 3:54 pm ETContributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.
Ryan Phelan | Aug 3, 2018 at 3:24 pm ETContributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.
Ryan Phelan | Jul 10, 2018 at 12:09 pm ETIf you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.
Ryan Phelan | Jun 11, 2018 at 3:49 pm ETContributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company's needs.
Ryan Phelan | May 14, 2018 at 3:00 pm ETWith all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
Ryan Phelan | Apr 6, 2018 at 12:04 pm ETPondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started.
Ryan Phelan | Mar 19, 2018 at 1:19 pm ETHow effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.
Ryan Phelan | Jan 23, 2018 at 11:35 am ETDon't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.
Ryan Phelan | Dec 22, 2017 at 12:42 pm ETAs the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan.
Ryan Phelan | Nov 27, 2017 at 12:44 pm ETThere's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.
Ryan Phelan | Oct 30, 2017 at 10:48 am ETDon't send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.
Ryan Phelan | Oct 2, 2017 at 11:19 am ETIf you haven't yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
Ryan Phelan | Aug 28, 2017 at 3:46 pm ET