Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
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- What is digital transformation?
- How to future-proof your digital marketing strategy
- Only 11% of CMOs say they have achieved digital transformation goals
- Breaking down the digital transformation of today’s customer journeys
- How an SMB embraced digital transformation during a pandemic
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The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.