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Performance Marketing

Google, NBCUniversal duking it out to be Netflix adtech provider

Both companies offer a lot of expertise, but ads could further alienate viewers.

Nicole Farley | Jun 27, 2022 at 1:18 pm ET

Digital Transformation

My stack is bigger than your stack, so what?

Martech stacks must be judged by effectiveness, not size.

Anita Brearton | Jun 27, 2022 at 10:29 am ET

Customer & Digital Experience

ActionIQ rebrands and launches CX Hub

AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.

Kim Davis | Jun 24, 2022 at 2:13 pm ET

Customer & Digital Experience

Old Navy to drop NFTs in July 4th promo update

The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.

Chris Wood | Jun 24, 2022 at 1:13 pm ET

Performance Marketing

Email: An early check in before the holiday madness begins

It isn't too early to put key things in place so that when the holidays arrive, you'll be ready. 

Ryan Phelan | Jun 24, 2022 at 9:03 am ET

Customer & Digital Experience

PepsiCo’s strategies for marketing via online games and esports

PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.

Chris Wood | Jun 23, 2022 at 3:00 pm ET

Digital Transformation

How unifying customer profiles is paying off for this iconic travel brand

Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.

Jacqueline Dooley | Jun 23, 2022 at 12:23 pm ET

Marketing Management

Rethinking the marketing planning process for an agile world

How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.

Giannina Rachetta | Jun 23, 2022 at 10:39 am ET

Customer & Digital Experience

Create campaign impact by reaching the Workday Consumer

Learn how to attract, convert and retain this new consumer.

Microsoft Advertising | Jun 23, 2022 at 7:00 am ET

Customer & Digital Experience

Movable Ink’s Da Vinci thinks outside the campaign box

Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.

Kim Davis | Jun 22, 2022 at 3:25 pm ET

Customer & Digital Experience

Facebook agrees to revamp adtech over discrimination charges

Second time company has settled a federal lawsuit about advertising bias.

Constantine von Hoffman | Jun 22, 2022 at 12:26 pm ET

Customer & Digital Experience

5 steps to martech stack success

How to be sure you're in the driver's seat, not the vendor.

Gene De Libero | Jun 22, 2022 at 9:16 am ET

Customer & Digital Experience

Yahoo and DIRECTV open up addressable TV and streaming inventory

The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.

Chris Wood | Jun 21, 2022 at 4:34 pm ET

Data

Why clean data is key to organizational success

Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.

Corey Patterson | Jun 21, 2022 at 2:25 pm ET

Customer & Digital Experience

Major brands commit to mitigating adtech bias

At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.

Kim Davis | Jun 21, 2022 at 12:19 pm ET

Marketing Management

We’re implementing DAM! Where do I start?

These few first steps will start your journey off on the right track and set you up for future success.

Rachel Edwards | Jun 21, 2022 at 12:12 pm ET

Customer & Digital Experience

Drive performance and better digital customer experiences

Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.

Amazon Web Services | Jun 21, 2022 at 7:00 am ET

Customer & Digital Experience

InMoment acquires review management company

ReviewTrackers will help users of the experience improvement platform access customer voices.

Kim Davis | Jun 17, 2022 at 11:41 am ET

Data

24 questions to ask identity resolution vendors during a demo

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

Pamela Parker | Jun 17, 2022 at 9:55 am ET

Marketing Management

Three ways to organize your martech stack

Some common ways to organize your martech stack and the unique benefits of each approach.

Megan Michuda | Jun 17, 2022 at 9:10 am ET
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Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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5 Best Practices for Bringing Together All Your Marketing Data

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