Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
Both companies offer a lot of expertise, but ads could further alienate viewers.
Martech stacks must be judged by effectiveness, not size.
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Learn how to attract, convert and retain this new consumer.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Second time company has settled a federal lawsuit about advertising bias.
How to be sure you're in the driver's seat, not the vendor.
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
These few first steps will start your journey off on the right track and set you up for future success.
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.
ReviewTrackers will help users of the experience improvement platform access customer voices.
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Some common ways to organize your martech stack and the unique benefits of each approach.