Federal data privacy bill could make life easier for marketers
It would override state privacy laws and set tough standards for gathering and using personal data.
Data
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The third-party data deprecation playbook
How to successfully navigate the ongoing changes in the privacy-first era.
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Identity and the changing measurement landscape
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.
Free event: Why marketers must learn financials and cyber security in 2022
Cybersecurity, financials and digital marketing? Why all three are crucial to your brand’s future.
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Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
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Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
24 questions to ask identity resolution vendors during a demo
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Adobe: Online prices were up only 2% in May
The Digital Price Index doesn't include airline tickets whose cost was up 30% last month.
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
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"It's essential to have an understanding of what data you want and why."