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MarTech is your source for content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • How clean, organized and actionable is your data?
  • Using Google Analytics 4 integrations for insights and media activations
  • AI and machine learning in marketing: Are you deploying the right models?
  • Measuring the invisible: The truth about marketing attribution

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Customer & Digital Experience

Federal data privacy bill could make life easier for marketers

It would override state privacy laws and set tough standards for gathering and using personal data.

Constantine von Hoffman | Jul 20, 2022 at 12:47 pm ET

Data

The third-party data deprecation playbook

How to successfully navigate the ongoing changes in the privacy-first era.

BlueConic | Jul 19, 2022 at 7:00 am ET

Data

Guarantee trust by handing privacy power back to the consumer

The way to break marketing's "privacy paradox" is to lead with first-party data transparency.

Josh Perlstein | Jul 15, 2022 at 12:13 pm ET

Data

Webinar: Four elements of a powerful, data-driven martech stack

Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.

Cynthia Ramsaran | Jul 13, 2022 at 12:36 pm ET

Data

Webinar: Reimagine your customer experience strategy

Use data-driven insights to optimize your campaign performance with a 360-degree customer view.

Cynthia Ramsaran | Jul 11, 2022 at 1:40 pm ET

Data

How to tell a story with data and elevate your client reporting

Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.

CallRail | Jul 11, 2022 at 7:00 am ET

Performance Marketing

Webinar: Accessibility, compliance and user experience improve SEO

Make accessibility an integral part of your agency's proposition and generate new revenue streams.

Cynthia Ramsaran | Jul 7, 2022 at 4:06 pm ET

Data

Identity and the changing measurement landscape

How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.

Ken Zachmann | Jul 7, 2022 at 2:33 pm ET

Data

Free event: Why marketers must learn financials and cyber security in 2022

Cybersecurity, financials and digital marketing? Why all three are crucial to your brand’s future.

Ignite Visibility | Jul 6, 2022 at 7:00 am ET

Data

How clean, organized and actionable is your data?

Getting the most from your CDP depends on data hygiene.

Chris Wood | Jul 1, 2022 at 1:26 pm ET

Data

Webinar: Work smarter, not harder, to give customers what they want

Use data to create next-level customer experiences at scale.

Cynthia Ramsaran | Jun 29, 2022 at 4:39 pm ET

Data

Using Google Analytics 4 integrations for insights and media activations

Practical advice on how to make your GA data actionable.

Samantha Barnes | Jun 29, 2022 at 11:28 am ET

Performance Marketing

Webinar: Grow revenue streams through web accessibility and compliance

Make accessibility an integral part of your agency's proposition and generate new revenue streams.

Cynthia Ramsaran | Jun 28, 2022 at 5:12 pm ET

Marketing Management

How to turn the great buyer resignation into B2B career opportunities

The B2B buying process has gone primarily digital - most B2B sellers and teams have not.

Scott Vaughan | Jun 28, 2022 at 4:07 pm ET

Data

AI and machine learning in marketing: Are you deploying the right models? 

Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.

Theresa Kushner | Jun 27, 2022 at 2:27 pm ET

Data

Why clean data is key to organizational success

Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.

Corey Patterson | Jun 21, 2022 at 2:25 pm ET

Data

24 questions to ask identity resolution vendors during a demo

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

Pamela Parker | Jun 17, 2022 at 9:55 am ET

Data

Adobe: Online prices were up only 2% in May

The Digital Price Index doesn't include airline tickets whose cost was up 30% last month.

Constantine von Hoffman | Jun 16, 2022 at 12:14 pm ET

Salary and Career

MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap

Woman in martech earn an average of 0.70¢for every $1 a man earns.

Constantine von Hoffman | Jun 15, 2022 at 8:06 am ET

Marketing Analytics

MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

"It's essential to have an understanding of what data you want and why."

Constantine von Hoffman | Jun 15, 2022 at 7:51 am ET
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Webinars

Google Performance Max: Strategies for building optimal campaigns

Four Elements of a Powerful, Data-Driven Martech Stack

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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