TrustRadius, Demandbase One announce intent integration
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.
Buyers use TrustRadius to explore software categories, compare features and pricing and read customer reviews. TrustRadius generates intent data from this activity and that data can now be fed into Demandbase One allowing B2B marketers to identify and target high-intent accounts.
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Why we care. Marketers and sales representatives may remember a similar integration launched last year between Demandbase and G2, the peer-to-peer software review site. For Demandbase users the new integration will generate yet more intent data and should increase their ability to identify active in-market accounts.
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