Good morning: Learning new digital spaces

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and what does it take to be a marketing maven, on the metaverse or anywhere else in the marketing ecosystem?

Well, for one thing – curiosity in emerging media. Immersive media strategist Lisa Peyton, in her list of helpful courses, shows how marketers can continue to adapt to these new digital spaces, even if they weren’t all Second Life power users back in the 2000s, like Lisa was.

When younger consumers come of age, they bring new behaviors and use cases to customer success. A decade ago, not many marketers would have anticipated that they’d have to answer customer service calls over social media.

Listening to consumers and meeting them where they are is part of the educational process for any marketer, and so is connecting with other marketing professionals. Courses are one way to immerse yourself in a new area. Events like our upcoming MarTech virtual conference are another.

Chris Wood,

Editor

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.