If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Spence Darrington is a Managing Director and marketing scale expert at Bridge Partners. Prior to Bridge, Spence worked for Microsoft, Expedia Group, and Ford Motor Company helping transform their marketing models to achieve scale. While at Microsoft he pioneered B2B marketing shared services for delivery, building an organization of 500+ execution experts based in hubs around the world. Spence holds a Bachelor’s degree in International Relations from Brigham Young University and a Masters in Business Administration from Purdue University. Spence lives in the Seattle, WA area.
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Spence Darrington | May 16, 2022 at 2:13 pm ETInsights gleaned from time working on both the creative and operational sides of marketing.
Spence Darrington | Mar 31, 2022 at 3:00 pm ETExpect to make trade-offs between these four key elements of the new model.
Spence Darrington | Nov 5, 2021 at 9:16 am ETThe classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.
Spence Darrington | Nov 3, 2021 at 10:48 am ET