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Marketing Operations

MarTech is your source for marketing operations content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is Marketing Operations?
  • 6 reasons why marketing operations is foundational to successful campaigns
  • 5 CMO tips to transform marketing operations from killer to dream fulfiller
  • If Harry Potter led marketing operations, where would his team sit?

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Marketing Operations

Good morning: A good time to be in marketing ops

It's a great job market and businesses are now taking marketing operations seriously.

Chris Wood | Dec 22, 2021 at 9:20 am ET

Marketing Operations

6 key marketing ops predictions for 2022

Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.

Darrell Alfonso | Dec 21, 2021 at 12:05 pm ET

Marketing Operations

6 reasons why marketing operations is foundational to successful campaigns

Brands that neglect marketing ops will find more than a few problems with their campaigns.

Corey Patterson | Dec 21, 2021 at 9:16 am ET

Marketing Operations

How brands can succeed in digital asset management

Assessing your brand's relationship with digital technologies is foundational to campaign success.

Corey Patterson | Dec 20, 2021 at 9:43 am ET

Marketing Operations

Release Notes: Wrike beefs up AI to predict if your project will succeed or fail

The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.

Henry Powderly | Dec 17, 2021 at 12:57 pm ET

Marketing Operations

What the CDP Institute learned from dozens of use cases

An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.

David Raab | Dec 16, 2021 at 1:02 pm ET

Marketing Operations

Does your organization need a headless or hybrid content management system (CMS)?

Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:

Pamela Parker | Dec 14, 2021 at 10:12 am ET

Marketing Operations

How agile is transforming modern marketing

Learn why agile is becoming the new foundation for marketing going forward.

Corey Patterson | Dec 13, 2021 at 4:29 pm ET

Marketing Operations

5 key themes shaping the future of marketing

From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.

Zeta Global | Dec 8, 2021 at 7:00 am ET

Marketing Operations

How to build a successful marketing technology roadmap

Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.

Corey Patterson | Dec 7, 2021 at 12:23 pm ET

Marketing Management

8 questions to ask marketing work management vendors during the demo

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.

Pamela Parker | Dec 7, 2021 at 10:25 am ET

Marketing Operations

Good morning: Back to basics with MOPs

Facing a crunch or a slowdown, getting back to basics can make a lot of sense.

Kim Davis | Dec 7, 2021 at 9:18 am ET

Marketing Operations

What it means to be an empowered marketer in today’s digital landscape

How marketers can empower their operations in a digital-first landscape.

Corey Patterson | Dec 6, 2021 at 2:54 pm ET

Agile Marketing

How to build feedback into your agile marketing workflow

It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.

Stacey Ackerman | Dec 6, 2021 at 11:22 am ET

Marketing Operations

MOPs Rundown: Maximize your resources during a time of peak capacity

Here are some actionable best practices if you're facing crunch time — or a slow down.

Lindsay DiLemmo | Dec 6, 2021 at 10:35 am ET

Marketing Operations

Use this assessment to gauge team alignment with agile marketing values

This survey will help you to find out how they feel your company is currently doing in relation to these principles.

Stacey Ackerman | Dec 2, 2021 at 3:01 pm ET

Marketing Operations

How ABM strategies bring marketing and sales together

Expert says personalized communications is one way to help bridge the marketing and sales divide.

Corey Patterson | Dec 2, 2021 at 1:56 pm ET

Marketing Operations

Finding tech solutions for departments outside marketing

What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change?

Steve Petersen | Dec 1, 2021 at 11:15 am ET

Marketing Operations

What is Scrum, the project management framework agile teams rely on?

A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.

Stacey Ackerman | Nov 30, 2021 at 9:35 am ET

Marketing Operations

Agile marketing sometimes means deciding what you’re not going to do

The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.

Stacey Ackerman | Nov 30, 2021 at 9:17 am ET
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