Good morning: A good time to be in marketing ops
It's a great job market and businesses are now taking marketing operations seriously.
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It's a great job market and businesses are now taking marketing operations seriously.
Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.
Brands that neglect marketing ops will find more than a few problems with their campaigns.
Assessing your brand's relationship with digital technologies is foundational to campaign success.
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Learn why agile is becoming the new foundation for marketing going forward.
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Facing a crunch or a slowdown, getting back to basics can make a lot of sense.
How marketers can empower their operations in a digital-first landscape.
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Here are some actionable best practices if you're facing crunch time — or a slow down.
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
Expert says personalized communications is one way to help bridge the marketing and sales divide.
What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.