Good morning: A good time to be in marketing ops
It's a great job market and businesses are now taking marketing operations seriously.
Marketing Operations
MarTech is your source for marketing operations content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is Marketing Operations?
- 6 reasons why marketing operations is foundational to successful campaigns
- 5 CMO tips to transform marketing operations from killer to dream fulfiller
- If Harry Potter led marketing operations, where would his team sit?
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6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problems with their campaigns.
How brands can succeed in digital asset management
Assessing your brand's relationship with digital technologies is foundational to campaign success.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
Does your organization need a headless or hybrid content management system (CMS)?
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward.
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
How to build a successful marketing technology roadmap
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Good morning: Back to basics with MOPs
Facing a crunch or a slowdown, getting back to basics can make a lot of sense.
What it means to be an empowered marketer in today’s digital landscape
How marketers can empower their operations in a digital-first landscape.
How to build feedback into your agile marketing workflow
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
MOPs Rundown: Maximize your resources during a time of peak capacity
Here are some actionable best practices if you're facing crunch time — or a slow down.
Use this assessment to gauge team alignment with agile marketing values
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
How ABM strategies bring marketing and sales together
Expert says personalized communications is one way to help bridge the marketing and sales divide.
Finding tech solutions for departments outside marketing
What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change?
What is Scrum, the project management framework agile teams rely on?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.